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Loenen Estate

Who is the Customer?

Landgoed Loenen is a unique B&B & meeting location in the heart of the Netherlands, where historical charm meets modern comfort. Situated in an idyllic, natural environment it offers a perfect backdrop for luxurious meetings and inspiring gatherings.

What was the Growth Question?

Despite the beautiful physical location, Landgoed Loenen was hard to find online. There was also the desire to transform the original B2C focus as a Bed & Breakfast into a B2B meeting focus. In an increasingly competitive B2B market, the client wanted to increase their digital visibility and position their unique location as the destination for business events.

The opportunities: Data-driven insights

  • Internal trends : The focus shifted from B2C to B2B, with a specific positioning as a luxury meeting location for companies.

  • Trend Analysis: Companies are increasingly looking for "natural" and unique locations for meetings and team building. This provided a niche opportunity to capitalize on.

  • Customer data : The target group was segmented based on personas, with personalized targeting that perfectly matched their specific needs.

  • Competitive Analysis: No competitor offered the same unique “nature feeling” that Landgoed Loenen could deliver, which created a strong competitive advantage.

From Strategy to Growth

Together with Embraiced, a data-driven approach was developed to achieve growth:

  1. SEO Optimization: A new sitemap, content strategy and technical improvements have increased findability.

  2. Backlink Strategy: A strong backlink profile was built to strengthen authority and online visibility.

  3. Hyper-personalized Targeting: Targeted at businesses looking for unique, natural meeting locations.

  4. Results:

    • Site Health improved from 78% to 84%.

    • Exponential increase in backlinks (from 400 to 1,200) & online traffic (331 pm -> 900)

    • Better visibility in the business target group, with a direct impact on bookings.

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