What was the Growth Question?
Despite the beautiful physical location, Landgoed Loenen was hard to find online. There was also the desire to transform the original B2C focus as a Bed & Breakfast into a B2B meeting focus. In an increasingly competitive B2B market, the client wanted to increase their digital visibility and position their unique location as the destination for business events.
The opportunities: Data-driven insights
Internal trends : The focus shifted from B2C to B2B, with a specific positioning as a luxury meeting location for companies.
Trend Analysis: Companies are increasingly looking for "natural" and unique locations for meetings and team building. This provided a niche opportunity to capitalize on.
Customer data : The target group was segmented based on personas, with personalized targeting that perfectly matched their specific needs.
Competitive Analysis: No competitor offered the same unique “nature feeling” that Landgoed Loenen could deliver, which created a strong competitive advantage.
From Strategy to Growth
Together with Embraiced, a data-driven approach was developed to achieve growth:
SEO Optimization: A new sitemap, content strategy and technical improvements have increased findability.
Backlink Strategy: A strong backlink profile was built to strengthen authority and online visibility.
Hyper-personalized Targeting: Targeted at businesses looking for unique, natural meeting locations.
Results:
Site Health improved from 78% to 84%.
Exponential increase in backlinks (from 400 to 1,200) & online traffic (331 pm -> 900)
Better visibility in the business target group, with a direct impact on bookings.